Workshops
A fantastic way to grow in your business is through group learning which focuses on key areas of content to help fill a individual need. Group learning is a cost effective way for businesses to learn, ask questions and be surrounded by like minded people wanting the same thing…..To Grow Their Business!
At Directional we deliver both workshops and support the delivery of workshops both locally and across New Zealand. Many of our workshops are delivered in partnership with Regional Tourism Offices (RTO’s) within New Zealand targeting relevant topics needed by small businesses.
Our goal – to provide businesses with the tools so you can make informed decisions about your business.
Within our Activ8 program we have a series of ‘Snapshot’ ready to go workshops that we are able to deliver on demand. If a course is coming up the dates will appear below the course, alternative, if you are looking to attend on of our course please reach out and we can provide you with more detail.
Snapshot series
Facebook 101
Aimed at: Owner operators that do not have a Facebook presence or have a page but are unsure how to use the platform.
Deliverables:
- How to set up a Facebook page for your business
- Navigating around Facebook
- How to post on Facebook
- How to schedule a post & story via Business suite
- Understanding Facebook Insights
- Understanding the differences between likes, followers, reach and engagement
Instagram 101
Aimed at: Owner operators that do not have an Instagram presence or have a page but are unsure how to use the platform.
Deliverables:
- How to set up an Instagram page for your business
- Navigating around Instagram
- How to post on Instagram
- How to schedule a post via Business suite
- Understanding Instagram Insights
- Understanding the differences between likes, followers, reach and engagement
- Understanding the difference between Stories, Reels and IGTV
Google Analytics 101
Aimed at: Those wanting to understand how the performance of their website is doing, looking at key pieces of data so they can make informed decisions about your audience.
Deliverables:
- What is the purpose of GA?
- Quick set up instructions
- About the dashboard
- Navigating around GA
- Share what insights can be determined from the platform
SEO (Search Engine Optimisation) 101
Aimed at: Those wanting to understand how SEO works, what they can do with their own website to increase visibility and drive more traffic.
Deliverables:
- What is SEO?
- On-page SEO – Index-ability, Metadata, images, keywords, tag and more.
- Offsite SEO – building backlinks
- Speed tests
- Mobile Optimisation test
- Measuring websites performance with Google Analytics
Google My Business
Aimed at: Businesses that haven’t redeemed their Google My Business listing or have and don’t know what to do with.
Deliverables:
- What is Google My Business
- What are the benefits of Google My Business
- Adding or updating information on a business listing
- Creating offers
- Reserve with Google for operators
- Google hotel ads
Workshops
A great way to enhance your skills is through workshops delivered either in person or virtually. As business owners and employees of businesses, we are at times needed to do more than our skills enable us.
At Directional Tourism we run workshops covering topics of needs such as:
- Facebook for business
- Instagram for business
- Creating content for social, websites and Enewsletters
- Crafting killer Marketing Strategies
- Defining the perfect audience
If you are interested in learning when we will be running a course then sign up to our newsletter to keep up to date
